With the growth of spa industry, worldwide, it is important to manage the Spas with precision by including all factors affecting its success
Today, the Spas have become a luxury destination which attracts customers from all across the world. Whether seeking an escape from their busy schedule or finding ways to rejuvenate, people are looking for spas actively. The instant growth of economy & urbanization has attracted modern class customers with more money to spend on wellness services. Hence, spas have to get down to some real business & prior its focus on growing & leading the industry.
Focusing on health, beauty, and rising expenditure on luxuries are the major drivers of this market. And the increase in competition makes it dire important to monitor and organize these affecting factors. The Spas should have a unique concept which is efficient for the staff & comfortable for the guests. Managing the spa by developing & implementing marketing, growth, operation, and financial strategies or studying about consumers, marketing & trends are not enough. It is the economics which makes or breaks the game.
The area of most concern is the increasing focus on spa economics which helps in managing the spa more effectively. There are business management and metric tools that are created to help spa and hotel/resort managers to operate spas profitably.
The average occupied room rate & available room rate statistic is influenced by the mix of services offered, duration of the service, number of treatment rooms, and the duration for which they were occupied on a service-by-service & day-today basis. This rate can be kept against the available Inventory which will help spa analyze where to increase revenues by taking necessary steps like applying discounts.
Revenue generated per guest assess the average spend per guest and the same way per square foot is understood as the contribution of different properties on a square foot basis. This helps to analyze whether adding new outlets will result in new revenue or is a guest actually willing to spend similar cash in the new outlet.
Analyzing Therapist Productivity has advantages which are often overlooked. It can be used a measurement of demand, if the productivity is high that means there is no sufficient availability and if productivity is low, there is availability. Maximizing productivity requires delicate balance of ensuring that you have staff available for short lead bookings and not overstaffing. It generally only takes a single treatment to justify the hourly finance for a whole day of a staff member. Therapist expertise should not be overlooked as it is their performance which makes a consumer come back.
Maintaining a splendid customer service standard, right from the reception, throughout the treatment, till the post treatment comes with valuing customer feedback. The staff should be managed in such a way that it comes to them easily. Every customer experience makes the spa get better day by day.
Basic maintenance, therapist feedbacks, health professions of the spa, incorporating high tech devices which produce instant results, keeping in with the trends, making the spa as much sustainable as possible, focusing on environment responsibilities, are the little things that count and shouldn’t be dismissed.
